Founded in 1958 by an inventor named Alfred, Moen is a water innovation brand that designs with material, technology and sustainability in mind. In 2018, the Cleveland-based global brand internally redefined their purpose for being.

The brand sought a creative way to visually communicate the renewed purpose to their team. An announcement in the form of a thoughtfully-organized, perfect-bound book was designed. Image and message showcase the premium product and forward-thinking team alongside the natural beauty of water and our great Earth.