Moen—Currents Spring 2024

Founded in 1958 by an inventor named Alfred, Moen is a water innovation brand that designs with material, technology and sustainability in mind. The brand sought a place to dream, to share the depth of research and inspiration gathered by its creatives—and thus began Currents, a quarterly missive.

A magazine-like book of sophisticated spaces walks the viewer through an interview with an influential designer and a myriad of tips and tricks to employ. An expanded visual identity includes elevated typography and a thoughtfully muted color palette. On-location and in-studio photography and video add to the elevated experience. 

Currents positions Moen at the forefront of interior design and plumbing. The book’s content inspires an array of digital and print implementations and has evolved into the brand’s top-performing content.

“It has been a joy to partner with a team who is wildly talented in graphic design and also savvy in interiors. This unique combination has helped in the success of Moen's quarterly Currents inspiration issues since inception.”

Danielle DeBoe Harper, Sr. Creative Style Manager

Year

2024

Editorial Design
Copywriting
Project Management
Coordination

Services

Christine Wisnieski
Lauren Woltman
Hilary Bovay
Vicki Urbas

Team

Content & Creative Direction: Danielle DeBoe Harper
Cover & Feature Photography: Joe Schmelzer
Video DP: Neal Lett
Producer: Tiempo Studio
Digital Tech: Nora Schneider
Lighting & Photo Assistant: Dennis Lin
Prop Stylist: Adam Fotner
Prop Assistant: Jenna Wolf
Grooming: Brianna Lujan⁠⁠
Additional Photography: TRG Multimedia
Typefaces: Kometa & Grilli Type Foundry

credits