Fount is a fine leather accessories brand launched in 2014. The products are carefully prototyped and designed to stand the test of time. 

In 2019, Opal guided founders Jackie and Phillip through a refresh of the Fount logo and product lookbook. The reimagined visual identity is delicate and confident.

The new logo’s letterforms are chiseled and refined to match the hand constructed heirloom bags. Supporting typography is understated and simple. 

The Fount color palette is inspired by hues found in nature. Saturated and rich like the fine Italian leather.

Volume III marries the company’s whimsical romantic roots with a streamlined minimal aesthetic. The product forward lookbook is image dominant, blending brand and product, big with small, dark with light and ivy with stone.

The book set the tone for future volumes.