After living adjacent to the world of interior design and seeking order in their own lives, Chelsea and Chloe Kuncel—sisters with a penchant for simplicity—decided to create order in the lives of others with Outline.

We sought out a name for this start-up that would speak to the structure that Chelsea and Chloe bring to the lives of bustling families. They offer a place to begin; a space of order, peace and balance. The result is a pared-back visual identity that is thoughtfully designed and embraces only the essential. The website and print materials extend the visual identity—mixing a single typeface in varying weights, clear and concise messaging and beautiful imagery.