Soul Yoga is the studio and practice of Ylonda Rosenthal-Greene, located in the revitalized Vitrolite building in the Hingetown neighborhood of Cleveland.

Having an established practice and a desire to evolve the brand, Ylonda was adamant in creating an inviting space for all and distinguishing her empowered sensibility in a sea of sameness. The Soul Yoga identity uses calligraphic swashes as letters, they are inviting and beautifully imperfect.

Delicate, airy icons juxtapose the inky logo and represent the studio’s guiding principles: inclusion, community, alignment, growth and empowerment. Color is inspired by the earth, it is saturated and intentionally vibrates. The website offers inspiration, with color and typography setting the tone and flow. An airy layout provides moments of rest. Soft imagery throughout the site creates a layered visual experience that relates back to the Soul perspective.