Upstairs

Located in the historic city of Shaker Heights and neighbor to Raye, the Upstairs interiors emanate warmth and ease.

Upstairs was built by The Max Collaborative, a developer recognized for its creation of some of the country’s most notable and transformative real estate over the past half-century. The collaborative's spaces are designed to become homes; they are functional, timeless, and considered. Most importantly, they inspire through architecture and interiors.

The brand’s visual voice reflects the building’s key traits—intentional design, expansive spaces and high-quality finishes. A condensed sans serif logotype is intentionally graphic. Business cards are pressed into a natural paper stock with a reflective, pearlescent foil. Typography throughout is refined and nods to the subtle idea of being “upstairs.”

Year

2018

Strategy
Logo
Visual Identity
Print Design
Art Direction
Photography
Website Design
Sign System
Copywriting
Brand Management

Services

Christine Wisnieski
Lauren Woltman

Team

Architecture: Bialosky
Photography: Paul Sobota
Styling: Dana Sobota
Interiors Photography: Suzuran
Developer: RMS, The Max Collaborative, Uplands Real Estate Partners
Interiors: Asimou George

Credits